Bad Boy Brands announced today (August 5) that they have signed a multi-year sponsorship and endorsement agreement with the UFC’s Mauricio “Shogun” Rua.

“I’ve known and respected Bad Boy apparel for years in Brazil,” said Shogun. “I’m excited to be a part of the Bad Boy team, and I will do my best to represent them well.”

The new relationship between Bad Boy and Shogun includes product endorsement, advertising, promotion, personal appearances, product design involvement and even a line of Shogun “signature” fight apparel.

“Shogun’s ultra-aggressive fighting style demands fight apparel of the highest quality and performance attributes,” said Robin Offner, CEO of Bad Boy. “We’ve developed our new line of Bad Boy Pro Series products specifically for Shogun’s style of fighting.”