SAN DIEGO, California — Bad Boy Brands announced today (August 8) that they have signed a multi-year sponsorship and endorsement agreement with the UFC’s Roger “El Matador” Huerta.

“I’m extremely excited about by new relationship with Bad Boy,” said Huerta. “Bad Boy has offered me a level of involvement with the company that extends beyond a typical sponsor relationship. I’ve seen the new products in development. I’ve seen the marketing plans. Bad Boy is going to make some waves in MMA.”

The new relationship between Bad Boy and Huerta includes product endorsement, advertising, promotion, personal appearances, product design involvement and even a line of Roger “El Matador” Huerta “signature” fight apparel.