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NEW YORK - The International Fight League and Throwdown Industries announced a multi-year partnership, making Throwdown "The Official Energy Drink, Fight Gloves and Ring" of the IFL. "We are very pleased to be able to add one of the growing brands in the industry in Throwdown to the IFL family," said IFL CEO Jay Larkin. "The extensive marketing that an industry giant like the Cott Corporation, one of the legends in the consumer packaging industry, will put behind this gives us a very strong position to grow our brand and our athletes into the future." Throwdown Industries is a leading provider of MMA fight gear, cages, rings, training centers and the Official Energy Drink of Mixed Martial Arts. Cott Corporation is the world's largest retailer brand soft drink provider. The deal began Friday, February 29 at the Orleans Arena in Las Vegas and will continue with all IFL events in 2008 and 2009. "Throwdown and Cott add credibility and excitement to the sport of MMA through its products, services and partnership with the IFL and other fight leagues, firmly entrenching Throwdown's global leadership position in supporting MMA" added Throwdown President Mike McIntyre. Throwdown and Cott will implement an extensive activation platform at retail and at IFL events, using IFL athletes, coaches and brands in consumer promotions and a multimedia campaign. They will also support the partnership on IFL broadcasts in the United States on FSN and HDNet, as well as in Canada on Fox Sports Canada and worldwide in the over 70 countries IFL program is currently carried on a weekly basis. |