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LOS ANGELES - The CBS Television Network and ProElite, Inc. jointly announced a multi-year agreement that will bring MMA to a major broadcast television network for the first time. CBS will broadcast four MMA events per year, produced by ProElite's EliteXC fight division, as two-hour live primetime specials targeted for Saturday nights. Additionally, CBS Interactive and ProElite's new media division, ProElite.com, will collaborate on generating interactive content for both companies' platforms, including CBSSports.com. The online offerings could include streaming of events, clips syndicated across the CBS Audience Network, and other enhanced content to build an online community around each CBS broadcast and ProElite event. "Mixed martial arts is one of the fastest growing sports in the country and a wildly popular entertainment vehicle for upscale, young adult audiences," said Kelly Kahl, Senior Executive Vice President, CBS Primetime. "It's original programming for Saturday night; it's live, creating an event-atmosphere; and it's something that hasn't been seen on network television, until now." |